- Kind
- Listing
- Issued or listed
- 4 Nov 2016
- Scope
- Pendragon uses Personal Information to:
Operate and improve our Site; Facilitate transactions; Evaluate the types of offers, products or services that may be of interest to customers; Track transactions and perform other analytics; Provide customer support, including to our merchants or business partners; Fulfill requests for Pendragon services; Communicate and provide additional information that may be of interest to you about Pendragon and our merchants and business partners, such as Pendragon news, special offers and coupons, announcements, and marketing materials; Send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins, or marketing; Provide advertisements to you through the Site and/or the App, email messages, text messages, applications, or other methods of communication; Administer surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our partners; Manage our everyday business needs such as web site administration, forum management, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law, and Allow you to apply for a job, post a video or sign up for special offers from third parties through the Site and/or the App.
Types of Personal Info We Collect:
- Contact Info that allows us to communicate with you
- Relationship Info that helps us understand who you are & what types of services may interest you.
- Transaction Info about how you interact with Pendragon, such as the items you view and purchase; how you use the App, our website, email, other communications and applications; and how you interact with Pendragon?s merchants, business partners, and service providers.
- Mobile Location Information to help us offer info that we believe you may find relevant or useful, if you have activated one of our mobile applications and permitted your mobile or other location-aware device to transmit location data.
We will not disclose your Personal Information to 3rd parties except to:
-Affiliated companies (e.g., subsidiaries and other companies owned by or controlled by Pendragon) who may only use the Personal Info for the purposes described above.
-Our service providers that provide services for us such as sending emails on our behalf and processing payments.
-Merchants, but only to the extent you have contacted the merchant, or participated in an offer, contest or other activity sponsored or offered through Pendragon on behalf of the merchant. We may also provide merchants with Personal Info about the individuals who have purchased from the merchants to send customized offers, validate the purchases, combat fraud, as part of legal proceedings affecting Pendragon and the merchant, and facilitate a direct relationship between merchants and customers, and enable merchants to communicate electronically with customers.
-Pendragon business partners or advertisers, as part of an offer, contest, or other activity that is provided by or in conjunction with Pendragon and its business partners and in which you have elected to participate.
-Effect a merger, acquisition, or otherwise; to support the sale or transfer of business assets; to enforce our rights or protect our property; to protect the rights, property or safety of others, investigate fraud, respond to a government request; or as needed to support auditing, compliance, and corporate governance functions. We may also disclose Personal Info to defend ourselves in litigation or a regulatory action, and when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the US & other countries where we operate.
- We may also disclose information about you that is not personally identifiable i.e. aggregated and statistical data about our users.