- Kind
- Listing
- Issued or listed
- 11 Jul 2018
- Expires or valid through
- 4 Sep 2027
- Scope
- 1. Types of Personal Data Processed
Push Engage LLC processes personal data received from the European Union, the United Kingdom, and Switzerland across the following categories:
• Customer / Client Account Data: Contact and account information for registered
customers and account administrators, including full name, business email address,
company name, phone number, mailing address, username, encrypted login credentials,
account role, and user-submitted support inquiries/communications.
• Commercial and Billing Data: Payment and billing details, transaction histories,
subscription tier information, and purchase records (note: complete credit card numbers
are processed directly and securely via PCI-compliant payment gateways).
• Subscriber / End-User Data (Processed as a Data Processor): Personal information
processed on behalf of business customers who utilize the PushEngage notification
platform, including unique subscriber device tokens/identifiers, browser type and operating
system, approximate geographic location data (country, state, city derived from IP address),
subscription timestamps, page interaction history, and notification click/engagement logs.
• Website Visitor and Technical Data: IP addresses, browser attributes, operating system
details, device identifiers, referring/exit URLs, page view metrics, and cookie/session
identifiers collected automatically when individuals access PushEngage websites.
• Human Resources Data: Push Engage LLC does not process HR/employment personal
data received in reliance on the DPF.
2. Purposes for Processing Personal Data
Push Engage LLC processes the personal data described above for the following commercial and
business purposes:
• Service Delivery and Platform Execution: Registering, authenticating, and administering
customer accounts; provisioning web and mobile push notification delivery services;
managing campaign settings and subscriber lists; and executing automated messaging
workflows.
• Analytics and Campaign Optimization: Providing aggregated campaign performance
metrics, delivery rates, and conversion tracking to business customers, as well as
optimizing push delivery mechanisms and subscriber segmentation.
• Billing and Account Management: Processing subscription transactions, managing
renewals, preventing fraudulent transactions, and maintaining business records.
• Customer Care and Communications: Providing customer onboarding, troubleshooting,
ticketing resolution, and sending system alerts or service updates.
• Platform Security and Legal Compliance: Ensuring platform integrity, diagnosing
technical issues, detecting security incidents, enforcing terms of service, and fulfilling
statutory or regulatory obligations.
3. Sharing and Disclosures to Third Parties
Push Engage LLC discloses personal data solely to authorized third-party recipients necessary to
perform the services described above, subject to strict contractual confidentiality and data
protection obligations consistent with the DPF Principles:
• Third-Party Service Providers and Sub-Processors:
o Cloud Hosting and Infrastructure Providers: (e.g., Amazon Web Services) for data
hosting, infrastructure management, and secure system operations.
o Payment Processors: (e.g., Stripe) for PCI-compliant billing, payment
authorization, and invoice management.
o Customer Support and Ticketing Tools: (e.g., Help Scout, Zendesk, or internal CRM
platforms) to manage customer inquiries and support workflows.
o Email and Notification Gateway Services: For dispatching administrative emails,
password resets, and transactional communications.
o Analytics Providers: (e.g., Google Analytics) for aggregate website telemetry and
platform performance analysis.
• Corporate Affiliates: Companies under common ownership or control (including Awesome Motive, Inc. parent/affiliate entities) for centralized operational, legal, and
engineering support.
• Governmental Authorities / Legal Compliance: Competent law enforcement, regulatory
bodies, or judicial authorities only where required by applicable law, lawful subpoena, or
national security/statutory processes.